Primula

Back in 1924, Primula began with big dreams and even bigger taste buds. As part of Kavli Trust, they are proud to bring that creamy, squeezy, cheesy flavour to cheese lovers around the world. All while donating all profits to good causes.

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The Original Creamy Cheese - Squeezy & Spreadable

Primula is the brand name associated with a range of food products manufactured and marketed by The Kavli Group. The best known range is Primula Cheese Spread. Primula cheese in tubes is supplied in varieties flavoured with several ingredients.

Primula Cheese Spread was developed in 1924 by Norwegian businessman Olav Kavli. Primula Cheese was the world’s first spreadable cheese with a long shelf life and was named after the Primula flower. It was first introduced into the United Kingdom in 1929. By the 1930s, Primula cheese was exported to over 30 countries, with the United States the main market.

Primula cheese products are now manufactured at plants located in Norway, Sweden, Denmark and Great Britain. The Primula brand is owned by the Norwegian-based Kavli Group, which in turn is owned by the Kavli Trust (Kavlifondet). The Kavli Trust is a charitable organisation that donates a proportion of profits to causes such as research, cultural activities and humanitarian work.